We trendspot. You trendset.
Con questo claim eBay presenta il suo nuovo fashion magazine, The Inside Source.
Il magazine, curato da Meredith Barnett, offre notizie e approfondimenti sui prodotti più cool in vendita su ebay, e si rivolge dichiaratamente a
who is sophisticated, has a sensibility about fashion and lifestyle and may be familiar with eBay but maybe not the full extent of everything it has to offer (Meredith Barnett)
La scelta di realizzare questo magazine segue in realtà una necessità precisa, e cioè quella di mostrare attraente eBay anche agli occhi del pubblico più “alla moda”.
EBay has almost 200 million items for sale on any given day and sells much more than out-of-date clothes and used digital cameras, but the company is worried that many people, especially trendy types, don’t realize that.People still think of eBay as an auction site, even though more than half of its goods are now sold at fixed prices, Mr. Marks said. They also think of it as a site just for used goods, even though it sells a lot of new, overstock and upscale merchandise.(bits)